Locally Owned. Community Focused. Proudly Serving Lubbock & Amarillo, Texas.

Brace Yourself Store began in Lubbock on January 18, 2022, with one simple goal — to make quality medical equipment accessible, affordable, and personal. What started with orthopedic braces and hands-free shoes has grown into one of West Texas’s largest selections of home medical equipment and mobility products.

Today, with locations in Lubbock and Amarillo, we’re proud to serve our communities with a wide range of products — including lift chairs, power scooters, wheelchairs, walkers, compression wear, bracing, and home safety equipment.

When you walk through our doors, you’re greeted with a smile and service that truly cares. We understand that most customers visit us out of necessity, not desire — and our mission is to bring comfort, relief, and confidence to every person we serve.

Owner Cameron and his dedicated team — Paxton, Kamrin, and Jake — have built Brace Yourself Store through hard work, heart, and genuine community connection. With guidance from Cameron’s father, whose decades of experience through Embrace Medical continue to inspire our mission, we remain committed to providing trusted products, honest prices, and exceptional local service.

At Brace Yourself Store, we believe everyone deserves the freedom to move comfortably and live independently — and we’re here to help you every step of the way.